What is Podcasting?

Podcasting is the distribution of audio files to the computers of subscribed users. The term “podcast” was formed by combining the word “iPod” and the word “broadcast.” A man named Ben Hammersley invented the word in 2004.

     Basically, a podcast is a digital audio file that is broadcasted over the internet that can be downloaded to a computer or mobile device. Podcasts are delivered to a list of subscribers. They can be available as a series and can be created by anyone that has a computer, mobile device, microphone, digital video camera, and recording software.

     Podcasting was also known as “audio blogging,” and date back to the 1980s. Broadband internet and portable devices such as the iPod caused it to take off in 2004.

     There are more than 700,000 active podcast and 29 million podcast episodes currently. They are rapidly on the rise. Most people that listen to podcasts spend 4 hours per week, listening to 4 -5 shows per week.

     Podcasts are usually 30 minutes to 60 minutes in length. 40% of podcasts are listened to on the commute to and from work.

     38% of Millennials aged 18 – 34, listen to podcasts.

     Podcasts allow their listeners a place to gain knowledge on a wide variety of topics. The information can be presented in audio or video formats. The information on a podcast can be from anywhere around the world, for free. It is also on-demand content. It can be listened to anytime you want, anywhere you want and how you want.

     Podcasts are great for building relationships with your audience. They are more intimate, and the listeners feel that they have a personal connection with the host.

     Tips for starting a podcast are:

  1.  Have a mission. What is the purpose of your podcast?
  2. Have a clever name for your podcast.
  3. Have a topic that is easy for audio storytelling.
  4. Be unique.
  5. Define your podcast.
  6. Have high-quality artwork for your podcast.
  7. Have a plan for your podcast episodes.
  8. Tell your audience what you are going to tell them.
  9. Identify yourself and your cohosts.
  10. Tell your listeners about the purpose of your podcast.
  11.              Use good quality equipment.
  12.              Test your equipment.
  13.              Record your episodes.
  14.              Edit and publish your episodes.
  15.              Launch your podcast to your audience.
  16.              Build your audience.
  17.              Monetize your podcast.
  18.              Sell sponsorships, premium episodes and repurposed content.
  19.              Syndicate your podcast to YouTube.

Different Podcasts Types:

  1. The Interview Podcast.
  2. The Solo Podcast.
  3. The Panel Show.
  4. Conversational and co-hosted podcasts.
  5. Non-fiction storytelling podcasts.
  6. Fiction storytelling podcasts.
  7. Repurposed content podcast.
  8. Hybrid podcast.

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